‘Influential’, ‘forward-thinking’ and ‘quirky’ are just three of the words used to describe Austin’s annual South By South West Music and Media Conference (SXSW). They’re also terms you’d associate with rising electro-pop outfit, Formation, who are one of the many acts that people have flocked to get a glimpse of ahead of this summer’s festivals. The band headed out for the six day marathon playing a trio of shows to watchful eyes.
We caught up with the band earlier this year to ask them what it’s like to be one of 2016’s most talked about new artists.
Photos by Matt Ritson of Formation